When "Liking" Doesn't Mean Liking

If you like to keep on top of what the political opposition is doing in this day and age there are a number of easy - and zero cost - ways to monitor what the other side is doing and when.  You can sign up on their website to receive their campaign updates using a fictitious email (if you're really clever you'll come up w/a clever handle that has double meaning to you and no one else), you can follow them on your personal Twitter account (if you're really ambitious you can set up your own opposition following account), you can add them to your super secret opposition follow circle on G+, or you can "Friend" or "Like" them on Facebook.  

Of course, if you choose to "Like" them on Facebook, it's likely you'll find yourself viewing targeted Facebook ads (with an appropriate positive message) and having your profile picture accompanying one of those targeted ads.  Kind of like some Washington Democrats are experiencing.

Thanks to the way Facebook promotes its sponsored ads, any McKenna “likes” from a user’s Facebook friends now show up, looking very much like endorsements, whenever the ad appears on a user’s Facebook page. If one of your Facebook friends decided to like McKenna for Governor in the interest of simply keeping up with the GOP effort, their image will appear below his ad whenever the ad shows up on your Facebook page.
If one of your Facebook friends decided to ‘like’ McKenna for Governor in the interest of simply keeping up with his campaign, their image will appear below McKenna’s ads whenever the ad shows up.
McKenna campaign spokesman Randy Pepple says the campaign isn’t targeting specific users, adding that if Facebook users don’t support McKenna, “They shouldn’t have liked [his page], I guess.”

McKenna manager Randy Pepple's response is spot on. If you don't like it, then don't "Like" it!