March 10, 2010

Services Managed

Public Opinion Research

Going with your gut just isn't good enough when companies or candidates have millions of dollars on the line. Whether an advocacy plan requires shaping and influencing public opinion, or simply communicating with a policymaker, utilizing survey research and focus groups to refine a message is the most efficient and affordable way to ensure an advocacy message and dollars are not being wasted.

Issue Research

A famous name, or a familiar face may open the door, but a credible and objective presentation of the facts can be the difference between action or inaction. Research conducted by an experienced, professional, and seasoned team with a background in government, politics, and academics can help identify and frame the information needed to make a credible case with state policymakers.

Electronic Media Production and Placement

In years past, electronic media used to reference professionally produced television and radio advertisements. Now in the age of Youtube, Vimeo, Jumpcut, and Brightcove there are a wealth of untapped tactics and tools that can make a message stand out — if produced professionally and with the same high quality expected of TV ads. Sometimes an advocacy strategy calls for going up on TV and radio, and sometimes it calls for a more unique approach that can be personalized to strengthen the message and specifically target the audience.

Direct Mail

Direct mail is a proven cost effective way to communicate messages to select groups of opinion leaders. When coupled with some of the more sophisticated marketing techniques available to corporations and larger political campaigns, an advocacy message can be delivered to the exact doorstep and mailbox of the people who need to hear a message most.

Web and Blog Monitoring

Every day, more people get their news and information from the internet — and they're not just getting it from established, well known and commonly respected news sources. The web and blogs should be an element in any organization’s early warning system. If monitored and utilized correctly, a company or candidate can know exactly what is being said and by whom. This information can be used to better position an advocacy message so no attack goes unanswered, and every falsehood is met with the truth.

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